Author: Barry Babin (author), Christina Quinlan (author), William Zikmund (author), Jon Carr (author), Mitch Griffin (author)

Synopsis: 

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan’s qualitive and holistic approaches are combined with William Zikmund’s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.