Author: Ferrell (author), Lyndon Simkin (author), Sally Dibb (author), William Pride (author)
Synopsis:Â
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors’ real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Description
Publisher:Â Cengage Learning EMEA
ISBN:Â 9781473778580
Number of pages:Â 832
Weight:Â 1440 g
Dimensions: 260 x 195 x 30 mm